Although the fate of Tiktok remains uncertain after it is temporarily banned in the US, the Chinese social media service provides to attract and expand its American user base.
The company announced new improvements for its web-based platform on Thursday, including a revitalized for you feed, a new exploration, compelling full-screen live gaming streaming, a web-exclusive floating player and a new modular layout. These new functions invite more uninterrupted scrolling to his desktop platform, but also suggest that the app is fighting to penetrate the dominance of Twitch and YouTube in the market streaming market.
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“By improving our desktop options, we want to bring Tiktok’s Handheld Magic to Desktop,” said Tiktok -Product Manager Cody Puckett in the blog post, “so that you can always enjoy Tiktok everywhere.
The new weblayout, with which desktop users can see a horizontal display next to the above improvements, is designed to attract more gamers and streamers to a compelling viewing experience. This is further emphasized by the renovated navigation bar, which reflects the mobile version of Tiktok, which creates “a seamless, uniform viewing experience,” the blog post said. Gamers and streamers can now go live in portrait or landscape mode, similar to the interface setup of Twitch.
Tiktok also introduces a new collection function with which users can organize their favorite videos in adapted categories, “making it easier to find stored content and to visit them again,” said the announcement. This function is comparable to the playlist function of YouTube or the roles of Instagram, with which users can store videos to visit again later.
Tiktok’s web-exclusive floating player lets desktop users keep the app visible above other windows, so that they can multitask multitasking while still viewing content. This function is only available in Google Chrome.
Tiktok is the leading short-shaped video platform, despite the legal uncertainty that the Social Media Service has to tease. YouTube, however, still has a general advantage with its 2.5 billion active users, which has a lot to do with the continuous, considerable growth during the COVID-19 Pandemie. Tiktok has also started looting video content with a longer form and is experimenting with increasing the time limit for videos on his platform; Users can now publish videos of 10 minutes.
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